يومياتEvery Earth Cubs Subscription Plants Mangrove Trees in Kenya
Michelle Parkes ·
At Earth Cubs, we believe saving the planet should not stop when the screen goes off. That is why every single Earth Cubs app subscription now plants real mangrove trees in Kilifi, on the coast of Kenya, powered by our partners at Good API.
While your little explorer is learning about recycling or diving into ocean adventures, real trees are being planted thousands of miles away. Learning about nature and helping it, all at the same time. How cool is that?
Every Earth Cubs subscription plants mangrove trees
One subscription month = one mangrove tree planted in Kenya. Choose an annual subscription and your family plants 12 mangrove trees over the year. There is nothing extra to pay and nothing extra to do. It just happens, month after month.
How tree planting works in the Earth Cubs app
- Subscribe: Start an Earth Cubs subscription in the app.
- We plant: Through Good API, a mangrove tree is planted on Kenya's coast for every month you are subscribed.
- Your forest grows: A new tree pops up in the Trees section of the app, ready to tap and follow.
- Keep going: Stay subscribed for a year and you have planted 12 trees. That is a whole mini mangrove grove!
Why mangrove trees?
Mangroves are the superheroes of the tree world. They grow where the land meets the sea, with tangly roots that stand up out of the water like stilts. And they do an amazing amount of good:
- Carbon champions: Mangroves can store several times more carbon than many forests on land, locking it away in their roots and the muddy soil beneath them.
- Coastal bodyguards: Their thick roots slow down waves and help protect coastal villages from storms, flooding and erosion.
- Nature nurseries: Baby fish, crabs, shrimp and birds shelter among the roots, which makes mangroves vital for ocean life.
- Community helpers: Healthy mangroves support local fishing communities who rely on the sea for food and work.
Why Kenya?
Kenya's coastline on the Indian Ocean is home to beautiful mangrove forests, and our trees are planted by a local team in Kilifi, north of Mombasa. Over recent decades, large areas have been lost to cutting for timber and firewood and to coastal development. Replanting mangroves helps bring these precious habitats back, protecting wildlife and the people who live along the coast.
What is Good API?
Good API is a sustainability platform that helps companies build real climate action into everyday products. It connects businesses like Earth Cubs with nature-based projects, so every subscription can automatically fund tree planting. It means our impact is built right into the app, not added on as an afterthought.
Watch your forest grow
Inside the Earth Cubs app there is a special Trees section where children can count every real tree their membership has planted. Each month a new tree appears, and they can tap one to follow its growth, see where it was planted on a map, and meet the Kilifi planting team. It is a lovely way for children to see that small actions add up to big change, which is exactly what Earth Cubs is all about.
New to the app? Read our parent's guide to the Earth Cubs app to see everything that is inside.
Frequently asked questions about Earth Cubs tree planting
Does every Earth Cubs subscription plant trees?
Yes. Every Earth Cubs app subscription plants one mangrove tree in Kenya for every month it is active. An annual subscription plants 12 mangrove trees over the year.
Where are the Earth Cubs mangrove trees planted?
The trees are planted in Kilifi, on the coast of Kenya in East Africa. Earth Cubs funds the planting through Good API, a platform that connects businesses with verified nature projects.
Why does Earth Cubs plant mangroves instead of other trees?
Mangroves are some of the hardest-working trees on Earth. They lock away large amounts of carbon, protect coastlines from storms and erosion, and give baby fish, crabs and birds a safe place to grow.
What is Good API?
Good API is a sustainability platform that lets companies build positive climate actions, like planting trees or removing ocean-bound plastic, into their products. Earth Cubs uses it so that every app subscription automatically triggers real mangrove planting.
Can my child see the trees they have planted?
Yes. The Earth Cubs app has a special section where children can count their real trees in the Trees section, with a new one appearing every month. They can tap a tree to follow its growth, see Kilifi on the map and meet the local planting team.
Does tree planting cost extra?
No. Mangrove planting is included in every Earth Cubs subscription, so families do not pay anything extra to help restore Kenya's coastline.
How do we start planting mangroves with Earth Cubs?
Download the Earth Cubs app and start a subscription. Your first mangrove tree is planted straight away, and a new one follows every month your subscription stays active.
