McCain Foods and Earth Cubs partner up

We are excited to soon launch a brand new video episode and learning resources with our friends at McCain - as we continue our mission to encourage kids to learn and love the world.

McCain is set to inspire children across the world about the impact that regenerative agriculture has on people and planet. McCain are partnering with us to bring the story of farm to fork to life.

"We are delighted to be partnering with Earth Cubs to bring the farm to fork story to classrooms across the world.

As a business that is committed to planet-friendly practices, and supporting sustainable agriculture, we're proud to share our knowledge to inspire the next generation."

Jillian Moffatt, Regional President, McCain Foods GBJillian Moffatt, Regional President, McCain Foods GB

McCain is working with 250 farmers across the UK to support them on the journey towards regenerative agriculture by providing their farmers with cover crop grants, free wildflower seeds and fully funded soil health assessments. Working together with Earth Cubs, McCain will be sharing both experience and expertise on the farm to fork journey. 

"Founded by a family of farmers, agriculture is at the heart of our business, and we are committed to ensuring that farming is sustainable for the future.

As part of this commitment, we are partnering with our growers to implement regenerative agriculture practices across 100% of our potato acreage by 2030. We are delighted to be sharing our on the ground experience with young people through Earth Cubs.

Rosie Tootell, Sustainability Director, McCain Foods GBRosie Tootell, Sustainability Director, McCain Foods GB

In the episode, aimed at 3-11 year olds, Heffa the Cow tells us all about their best friend - a potato!

This exciting episode will help kids understand the farm to fork story - where their food comes from - filled with songs, facts and cool characters on the way. 

Children will be encouraged to buy locally-produced food and even upcycle their old potato packaging!

The fun video episode will be supported by learning resources, extending the learning further, covering topics such as soil health and regenerative farming.

Bringing together real-life footage and Earth Cubs’ cool characters, this unique educational storytelling makes planet saving exciting, entertaining and achievable. 

Coming very soon, watch this space!