Why Earth Cubs?
Earth Cubs is a children's sustainability brand on the verge of a mainstream breakthrough. Before a single episode airs on Channel 5 Milkshake! in early 2027, we already have 1.2 million monthly YouTube viewers, 500,000 app downloads, and 10,000 schools in 136 countries.
The families in that audience are among the most sought-after in the world. They respond to brands they trust, content they love and authentic partnerships.
Why now?
Earth Cubs launches on Channel 5 Milkshake! in early 2027 - the slot that launched Peppa Pig, Paw Patrol, and Fireman Sam. 26 episodes, commissioned by Paramount UK, written by the team behind Peppa Pig and Paddington, reaching millions of UK families every morning.
The best partnerships are the ones already in place before the show airs. Being part of Earth Cubs before launch means your brand is part of the story.
The window to be first in your market, your sector, or your category is open now.
Partnerships shaped around the change you want to make
For brands that want to reach families. Co-branded campaigns, character-led activations, in-app badges and bespoke content that your audience will love. Your customers get joyful and values-aligned content and our audience gets to discover you through a brand they trust,
For organisations with genuine ESG and CSR ambitions. Fund a market, a geography, a teacher development academy, or a legacy. Become the organisation that brought Earth Cubs to your community, with full impact reporting on every educator trained and every child reached.
A permanent, named position at the foundation of a global franchise. National Grid holds this position today. There will never be more than one Founding Partner per major industry category or geography. This is the conversation to start now.
Tell us a little about your organisation and what you are hoping to achieve. There is no commitment here, just a conversation.
