Amplifying impact through partnerships
Michelle Parkes ·
We have a vision
One where all kids have climate education baked into their learning. No matter where they live, they have the opportunity to learn and love our world. To inspire the next generation of global citizens.
No man is an island
We don’t imagine we will achieve this vision alone. Collaboration is key to reaching our mission and there are so many incredible organisations with planet-saving stories. We want to tell these stories and find a new way to interact with children all over the world.
One world. One Ocean
It’s always incredible to find partners who share our same ethos; educating the younger generation to make positive change.
Working with Ocean Generation we created an entire environment for them focussed on plastic pollution. This included concepting the Tahiti environment, character creation and development of a number of hotspots. To support this, we also wrote some amazing teaching packs and lesson plans for use in the classroom.

World Ocean Day
We launched on World Ocean Day 2022 and used a multi-channel approach to target a wide range of parents and teachers.
- An Ocean workshop ran with a Year 1 class which included a scavenger hunt and litter pick. Ability to use the images from the workshop in social media posts.

- Google Ads campaign - run over the month including App advertising to target parents and search ads to target teachers
- Facebook advertising campaign - a number of different adverts run to target parents and teachers across the UK and USA
- Utilised Earth Cubs Ambassadors who are passionate about climate education who then posted a number of videos and pictures
- Push notifications sent out to 9,000 app users
- Emails to our own database and Sprint education (20k named teachers)
Impact
In just a month we were delighted to report the following:

In addition kids are playing our app on average for 15 mins each session. Showing high rates of engagement.
What’s next
We’re looking forward to working with Ocean Generation on all our Ocean environments in the app and continuing to amplify their vitally important messaging. One planet. One Ocean.
Interested in partnering with us? Please drop us a line - we’d love to tell your story!






